Silly mistakes in market research

I’m a member of several panels, so a few times a week I get a request to fill out a survey online. Don’t mind that, really. But sometimes there is an odd twist.

Yesterday I got an email from one survey organisation (that will remain anonymous to protect the silly). It said that as I’d filled out a survey about Organic Frozen Food a while back they would like to ask me more questions about it.

I was happy to oblige, and clicked through to the survey. I don’t know what kind of software they are using to drive the survey, but the introduction threw me, as it said that the survey was about my attitude to “hotels and resorts”. Oh. I see. Well, I’m game.

It rapidly became clear that the survey organisation had screwed up royally, and had put the wrong text into the questionnaire. I suspect that it still wanted my attitudes toward organic frozen food, but everywhere that the text “organic frozen food” should have appeared the actual text that showed in the questionnaire (in a different font size and colour, to boot) was “hotels and resorts” or “hotels or resorts”.

So I was asked how much I agreed with the following statements:

  • “I often buy large quantities of hotels or resorts at one time and store what I’m not using.”
  • I read a product’s label or packaging carefully before making a purchase of hotels and resorts.”
  • I like to touch and feel hotels or resorts before buying them.
  • I like to buy hotels or resorts in bulk.

After this, I just filled out anything to get the survey finished and then emailed the survey company to tell them, gently, that they may have made a mistake.

Then I went online to purchase some hotels or resorts in bulk. After all, you never know when you’ll run out.

3 Responses to “Silly mistakes in market research”

  1. spwebdesign says:

    But did you touch and feel them before you bought them? 😉

    BTW, I sent you an e-mail earlier today about lunch tomorrow. I am now assuming you didn’t receive it and that my e-mails to you are getting lost in cyberspace.

  2. chrishansenhome says:

    Well, could they be caught in your ISP’s blacklist or something? Try emailing me at chrishansenhome at gmail dot com . If that doesn’t get through then we have a problem.

    I’m not sure about lunch; I will consult the Boss. Text me later on and I’ll reply after church.

  3. smlee4 says:

    muahahah… cool survey!