Extra points at World Duty Free this summer ( Male_Non_Buying )
This was the subject line of a marketing email I got from the people who run the duty-free at BAA airports in London. They have a card scheme that I signed up for but haven’t yet used as I didn’t have the card with me the last time I flew (more than a year ago now).
So the subject line seems to have included a characterisation of the kind of customer I am. They are just lucky that they didn’t refer to it as “Male_Deadbeat”, like some banks refer to the people who pay off their credit card balances each month.
hahahaha I guess that’s better than “big prancy queen who spends lots”
I’m just stating what you already know, I’m sure, but e-mail campaigns tend to be targeted with subtle differences for, and different tracking codes assigned to, a number of groups. The e-mails I prepare for New Look at my current job, for example, gets sent to four categories (active, registered but not spent yet, lapsed, signed up but not registered), and each category has its different set of promotions to encourage you to spend. BAA just had an idiot coding their e-mails on this particular occasion.
Of course I knew all that. However, it is rare that the company actually tells me which of their groups I fall into. In fact, it’s never happened to me before. They made a mistake and tacked a field onto the end of their subject line.
I hope someone’s head will roll for that one. There is information which I do not wish to know.